Case Study:Accelerating Team Cohesion
CLIENT: Marketing Leadership Team of $1B+ Media Entertainment Leader
SITUATION:
- New leader coming into the team with recent upheaval and turnover
- Existing organization executing nominal business in autopilot, but not providing necessary innovation for the company
- Fragmented execution with low morale and trust issues
OUR ROLE:
- Developed a set of strategic, operating and cultural imperatives for the organization, based on an unflinching discussion of the current state
- Created an inspiring, authentic definition of identity, a credo, values and specific behavioral principles that galvanized the team and cemented a new way of operating
- Assessed existing strategies and developed a plan the team believed in and moved them to strategic relevance; also, collaboratively re-organized the structure
- Invested in building stronger relationships among the key leaders, understanding each other in deeper, non-role based ways
RESULTS:
- Team successfully engaged the rest of the organization
- Team is finalizing operating details of the strategy with accountable leadership and collaborative execution across silos
- Organization taking on role of leading the rest of the business to urgently-needed transformational path