Case Study:Accelerating Team Cohesion


CLIENT: Marketing Leadership Team of $1B+ Media Entertainment Leader


  • New leader coming into the team with recent upheaval and turnover
  • Existing organization executing nominal business in autopilot, but not providing necessary innovation for the company
  • Fragmented execution with low morale and trust issues


  • Developed a set of strategic, operating and cultural imperatives for the organization, based on an unflinching discussion of the current state
  • Created an inspiring, authentic definition of identity, a credo, values and specific behavioral principles that galvanized the team and cemented a new way of operating
  • Assessed existing strategies and developed a plan the team believed in and moved them to strategic relevance; also, collaboratively re-organized the structure
  • Invested in building stronger relationships among the key leaders, understanding each other in deeper, non-role based ways


  • Team successfully engaged the rest of the organization
  • Team is finalizing operating details of the strategy with accountable leadership and collaborative execution across silos
  • Organization taking on role of leading the rest of the business to urgently-needed transformational path

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Tori Cox